Affiliate marketing programs have been around for many years. It took off as an improvement over simple banner ads that advertised anything on web sites back around the turn of the century/millennium, 2000. Using affiliate links web site masters could promote companies and products they want and get a commission if a sale is made. The advertiser offers the commission and most web sites could join and start promoting the ones they want and the type of ad link.
Offering an affiliate program makes sense for advertisers because they offer a percentage commission for a sale and not have to worry about paying for ads that may never pay off. It is an improvement over straight banner ads because it eliminates the worry of web sites charging them to run ads where few quality leads result.
Web site owners can promote the best companies and their products even if they are new or yet have much traffic to their site. It gives all web site web masters and owners the chance to sign up for an affiliate and begin making money. The advertising networks often required many thousands of hits/visitors per day to allow a web site to join and run their ads. Many new web site owners would have a difficult time acquiring that much traffic so affiliates were an only option for them to make some money as their web site grows.
Affiliate sales for web site owners (publishers) is still a good way to gain some revenue for your site but it’s more difficult as competition grows. The internet keeps changing but affiliate marketing will continue because it makes sense for many. Web sites of most topics can include some affiliate deals that their visitors would likely be interested in.
A good way to use affiliate offers to make some revenue for your site is to look for products that are in your niche. If your web site niche is about cars an affiliate of jewelry may have something that is car related so the product may be interesting to your visitors. Your visitors may never have thought of purchasing a piece of jewelry with something connected to cars but seeing it they may purchase the product through your site earning you a commission. You can also find special deals or offers of products your visitors are likely to buy. Selective offers can result in sales and revenue for your web site.